I assist clients with clear definitions of target markets and how to engage with them. My approach is to understand their product or service, the pain points it seeks to address, and craft a strategy to evaluate. I leverage more than twenty years of market research experience to develop effective surveys or discussion guides to gather feedback from existing or potential customers, analyze and interpret results and inform a recommended strategy. I’m driven by an innate need to see my clients succeed at their passion, and I take ownership of my client’s problems and work diligently to resolve them.

My client list is primarily made up of entrepreneurs and small businesses, though my skill set would pay dividends to any size organization. Industry verticals in which I have the most experience include consumer products, energy, technology, and digital marketing.

I have deep experience using diverse tools across many of these skills including Microsoft Office, SPSS, R, Tableau, Power BI, ArcGIS, QGIS, Python, and many others…I am also a seasoned user of primary data sources informing estimates used in market analysis such as population, labor force, age cohort, use of technology and social media, attitudes and behaviors, and additional indicators.

Reach out to me if you are looking for someone to assist in either bringing a product to market, expanding an existing product, or struggling with managing critical data effectively.