I’m Matthew Carmean, a business and data insight consultant who transforms complex digital data into clear, actionable understanding for business leaders.

As a seasoned ecommerce professional, data storyteller, and business analyst, I help organizations find and communicate powerful data insights that shape high-level business decisions. I coach and consult with data and business professionals on how to uncover real business insights and communicate them with clarity, empathy, and impact.

With over 15 years of experience across ecommerce and digital marketing—both on the business side and in analytics—I’ve led insight discovery and data storytelling workshops across online retail, healthcare, and B2B software industries. My core focus is helping organizations build high-performing, data-driven cultures where teams consistently extract value from their analytics.

I can help if:

• Your management asks for “better reporting” but can’t clearly explain what that means—I have a Narrative Reporting Framework that works.
• Your business leaders keep demanding “better and more insights”—analyzing data alone won’t help; you need a StoryFinding Mindset. I can help you find more insights and teach your teams how to do it too.
• Your executives complain “I need the story!”—a StoryTelling approach is the only way to turn insights into action. I can create these stories for you and teach you how to do it yourself.