Market Research Consultation

In this consultation session, I will discuss your market research needs focusing on several types of primary market research activities: primary market research to assess product/service market fit, competitive intelligence to assess your market position and opportunities for differentiation, surveys with your customers to develop segmentation models to inform marketing plans, or in-depth interviews to inform buyer personas.

Clients who will find the most value from these consultations include startups, entrepreneurs, or businesses looking to introduce a product/service to the market or expand an existing one. Deliverables provided after the consultation include a high-level action plan with potential research activities to address client needs.